Kendal Branding

A destination brand for Kendal was developed in 2016.  Th project was developed by Kendal Futures in partnership with the town’s stakeholders, organisations and businesses, and with funding from Kendal Business Improvement District and South Lakeland District Council.

Kendal logo

The new brand for Kendal was created by Cactus Creative and promotes Kendal as ‘more than a market town’ with a distinctive offer for visitors, businesses and local people.

The destination identify reflects Kendal’s heritage of a traditional market town built on the wool trade, that has developed into a diverse cultural hub.  The logo is itself inspired by woollen threads being fed on to a loom.  It’s a brand of playful patterns and inspiring imagery, full of character and characters.

The Kendal brand toolkit contains logos and the brand guidelines with accompanying fonts, colour palette and and an ever-expanding image library as well as guidelines for copywriting to help complete the look and feel of the brand.  There is also a series of icons for key themes, including shopping, heritage and festivals.

Businesses and organisations in Kendal are encouraged to use the branding and associated positive wording to promote Kendal in their own promotional material and on websites to promote Kendal in a unified and positive way.

Kendal Branding Toolkit

The brand guidelines, logos and images can be downloaded from